Millennial Rules by T. Scott Gross

Author:T. Scott Gross
Language: eng
Format: epub
Publisher: Allworth Press
Published: 2014-06-29T16:00:00+00:00

“Once a relationship is established, no one wants to disappoint!”

—Fred Vang

Market With Social Media

If you are a small business owner and are ready to begin using social media in your business, do this:

• Target your audience—Your marketing will be more effective if first you define the individual you want most to reach; it could be your current best customers or prospects you would most like to reach. Give your target a name. Give her a personality, give her a little history, and think of her as if she is a living, breathing representation of the people you want to attract.

For example, your ideal customer might be Amanda Smith, age thirty-four, with two children and a household income of $80,000. She likes to read, speaks some French, and exercises regularly.

• Be 100 percent open—If you are a business, then make it clear. The Internet is a dangerous place to make false claims.

• Begin with specific results in mind—Decide up front what your goals are. Do you want to build awareness, increase trial, boost short-term sales, or recruit new employees? I believe Stephen Covey says to begin with the end in sight. It is much easier to hit a goal when you know what it is!

• Ask your customers to help—Find out what other sites your customers visit, and develop a strategy for luring them to your site—or join them where they already are going.

• Get started—Facebook and Twitter should be early targets. They are by far the most popular, plus they are easy to use. Let the 140-character limit of Twitter work in your favor: it's easier and less time-consuming than writing lengthy copy.

• Learn the differences—Facebook users are all ages; LinkedIn users tend to be older and more professional. While Facebook conversations are what you might hear at a family barbeque, LinkedIn communications are what you might hear at a business convention.

Let's look at two companies that use social media to market to the new customers, the Millennials.

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